Here is the synopsis of our sample research paper on The Medium is the Message. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper considers the argument of Marshall McLuhan that "the medium is the message" considering what it means and the way it may be applied in a modern context, using the phenomenon of twitter to examine its applicability in the 21st century. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEMcLtwitter.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
of information , however to apply this message to today and look at the way to may be considered in the context of contemporary media culture it is necessary
to examine what this statement really means, considering the concept of both the medium and the message. McLuhan believes that in the
era before man was literate, which he refers to as preliterate man, there was a natural condition were all senses worked in balance, and that none has evolved the different
technologies has amplified specific senses, with the development of the phonetic alphabet increasing the importance of sight, causing a shift in culture with the new written medium. The development of
the printing press, and the proliferation of printed mediums is described as hitting like a 100 Megaton H-bomb (McLuhan, 1964, p243). This created many long-term consequences, including nationalism and the
road to the industrial assembly line. Interestingly, he foresaw electronic media as restoring some of the lost senses, as it was able to utilize other senses, having taken him back
to the pre-literate balance. The second part looks towards importance of content. The dominant view of messages has focused on their content,
looking at what there were saying, with little attention paid to the media itself. McLuchan is arguing that the content of the message is far less important than medium, but
it is the medium itself is neglected and seen as almost invisible in the way that messages are perceived and interpreted. McLuhan utilizes the example of a light bulb, or
rather the electro-magnetic waves that make up the visible light spectrum, argue that this is a medium without containing information, but the light itself is pure information, and it can
...