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Essay / Research Paper Abstract
This 10 page paper takes a look at what graphic arts might be like in the twenty-first century by first looking at its past. The changes which have been effected by technology are highlighted. The artist's role in the advertising industry is examined. Bibliography lists 10 sources.
Page Count:
10 pages (~225 words per page)
File: RT13_SA027Art.rtf
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Unformatted sample text from the term paper:
was also the prolific thinker who claimed that some day everyone would get his fifteen minutes of fame. Indeed, he was right. With the advent of the Internet, and
the rise of voyeuristic television programming, willing subjects are transported to living rooms around the world in a nanosecond and replaced by someone new the next day. Between Survivor, Real
TV, The Real World and Divorce Court, it seems that everyone can have their say on the air and everyone knows everyone elses business. The world has indeed gotten smaller.
It is interesting that Warhol predicted this phenomenon as now art too has changed. With the new availability of web pages and a new way of communicating, graphic art it
seems has changed forever. The "board men" are no longer around, and those who have not opened New York style delis have taken managerial positions or have become proficient on
the computer. They had to. Designers too had to change or leave and while young and up and comers have always been in demand, there is a sense that no
one has come before. The computer has indeed changed everything. Alan Darling (2000) expounds on what the art world--or at least the advertising world that envelopes graphic art the most--should
expect in the coming years. He says now that current standings have been established, it is time to create goals for the year 2001 (2000). He claims that the industry
should promote digital advertising with a sense of urgency (2000). He promotes his idea for the future of advertising as follows: "Imagine, if you will, a digital ad database into
which an advertiser or agency deposits its ads for global distribution. Now, imagine youre a publisher, and you receive an einsertion order. Since youre not digitally challenged, you, or your
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