Sample Essay on:
TQM at Ford Motor Company

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Essay / Research Paper Abstract

An 8 page paper discussing Ford's success in fully implementing Total Quality Management and integrating it into the philosophy of the company. The company accomplished its feats by focusing on customers and workers while maintaining unwavering managerial support from the highest levels on down. Bibliography lists 6 sources.

Page Count:

8 pages (~225 words per page)

File: CC6_KSTQM-Ford.doc

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Unformatted sample text from the term paper:

wake up call in the 1970s and 80s in response to the "discovery" of the quality of the products coming from Japan. The American public already was beginning to discover their electronic products, but it was the oil crisis of 1973 that brought full attention to those little cars they made. In the search for better fuel economy than was possible with the large US-made cars, the American car-buying public abandoned Detroit in droves as it discovered it could have higher quality at a lower price. GMs response to discovering the Japanese "secret" was to open an entirely new division that had not existed for years under the adversarial relationships common between labor and management. Fords was to institute quality programs with a commitment that few US organizations were able to maintain (Zeller and Gillis, 1995). "Quality is Job 1" arose from the revelations of what was needed to make Ford competitive once more. It was instituted with vigor, at all levels of the company and in all locations in which Ford operated at the time, including dealerships. Early Application McElroy (1985) wrote 15 years ago that it was around 1981 that the change was visible at Ford. "The company has switched to a manufacturing philosophy that completely contradicts the way its done business for the last 30 years. Ford has broken away from the way General Motors and Chrysler run their manufacturing operations and has actually swung closer to the way the Japanese do business" (McElroy, 1985; p. 42). The changes that made the shift "unmistakable" were those such as the rise of Fords ...

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