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Essay / Research Paper Abstract
This is a 3 page paper that provides an overview of survey instruments relevant to health care marketing. Taxonomies are included with assessments of validity and reliability. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: KW60_KFsurve2.doc
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Unformatted sample text from the term paper:
to fulfill roles due to mental health 7. Energy 8. "General health perceptions". Number of Items 36 items Item Phrasing NOTES: * Do not include screen
shots of item phrasing since doing so would be a copyright violation. * Since this information is quoted directly, include a full citation - including a page or paragraph number
where the phrasing can be located. The 36 items represent different indicators of health, including ability to engage in or perform specific behaviors, how one reacts to distress, how
one integrates and promotes feelings of well-being, as well as subjective self-evaluations compared against objective reports of medical history. (Ware, 2010). Reliability Cronbachs Alpha: Physical Scale = 0.92;
Mental Scale = 0.91 Validity Internal validity based upon derivation from original 149-item version of the SF instrument. Reference #1 Ware, K., Kosinski, M., Keller, S. (1994). Physical
and mental health summary scales. Massachusetts Health Institute. Reference #2 Jenkinson, C., Coulter, A., Wright L. (1993). Short form 36 health survey questionnaire: Normative data for adults of
working age. British Medical Journal, 306, 1437-1440. Relevance to your Week 4 conceptual framework This survey instrument represents a general use function in determining broad measurements of accurate
self-awareness in regards to both physical and mental health. Such a measurement is an important one to take in light of health care marketing concerns, because there tends to be
a correlation between misguidedly high rates of trust in health-based self-appraisals and a tendency to ignore or be dismissive of health care marketing. Proper demographic data for marketing purposes could,
in theory, effectively be culled from the results produced by this instrument. That said, this instrument might be best utilized if used in conjunction with another instrument intended to measure
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