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Essay / Research Paper Abstract
This 12-page paper applies the technology acceptance model (TAM) to online shopping in Saudi Arabia. Bibliography lists 30 sources.
Page Count:
12 pages (~225 words per page)
File: AS43_MTtechaccp.rtf
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ONLINE SHOPPING, SAUDI ARABIA AND TECHNOLOGY ACCEPTANCE Research Compiled by 7/2010 Please
Disclaimer Introduction Technology adaptation has been a highly researched topic during the past three decades. A great deal of
literature has been written about everything from online purchasing behavior to acceptance of e-commerce since the late 1980s and early 1990s. But the area where there has been a definite
dearth of both literature and research has been in lesser developed countries, specifically, Saudi Arabia. This lack of research is somewhat surprising, especially
given the fact that survey after survey indicates a happy acceptance among Saudi Arabian citizens to this particular technology. In 2007, the Sauds spent well over $3 billion to buy
things over the Internet (Internet users spent over $3.28 billion in B2C e-commerce during 2007, 2008). This very fact should pique researchers interest, if nothing else.
The question then needs to be asked about whether one important tool of research - use of the Technology Acceptance Model - can be adapted to use
in the Arab culture. Though this particular model has successfully been used in Western culture and, to an extent, in Asian culture, the question well try to answer here is
whether it can be adapted to the Arab culture. Examination of the literature on this topic suggests that little has been done in this area, but what has been done
...