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Essay / Research Paper Abstract
This 3-page paper presents a marketing overview of the New York Jets football team. Bibliography lists 4 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTnyjmarke.rtf
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Unformatted sample text from the term paper:
offer a product, they have competitors and a position in the marketplace. In this paper, well examine the New York Jets football club and examine it as though it were
a business. There is little doubt that sports has become more corporate in recent years, with players in the position of generating huge amounts of revenues for themselves, their teams
and their leagues (Lowry and Keating, 2007). MISSION STATEMENT Sports franchises typically dont have "mission statements," but there are two that most
teams live by: Win games and win fans. Winning games is part of what does win fans - and when a team wins fans, the bottom line is bolstered.
But when it comes to following the mission of winning games, the franchises need to put some money out there for quality talent
and quality coaching. Its not uncommon for a team, therefore, to operate in the red - only to be rescued by other things on the balance sheet, such as broadcast
rights, pouring rights when it comes to stadium concessions, and licensed souvenirs. It was said that, after the New York Giants won the Super Bowl, people couldnt find an Eli
Manning jersey in the area. This is the position that the New York Jets would like to be in with Brett Favre, the teams new quarterback. PRODUCTS, GOODS AND SERVICES
The main product that the Jets is offering is entertainment. Every Sunday (and sometimes on Mondays), the team plays either at home,
or on the road, and for two to four hours a crack, fans can root for their team, wearing their green and white colors. The quality of the entertainment depends
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