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Essay / Research Paper Abstract
This 5 page paper delves into the history of how Maytag acquired Admiral in 1986. An evaluation of whether it was in Maytag's best interest is included. Bibliography lists 10 sources.
Page Count:
10 pages (~225 words per page)
File: RT13_SA215May.rtf
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Unformatted sample text from the term paper:
450 million major appliances in American homes were ripe for replacement ("Maytag," 1985). He predicted that an age of great product innovation would meet the needs of the way
people lived (1985). Maytag would fill the needs of the people. While historically cautious and debt-averse, Maytag did expand during the 1980s, making a number of purchases ("Maytag Corporation," 2002).
Maytag was golden. Everybody thought so. Admiral had become a part of Maytag in 1986 after the merger between Maytag and Magic Chef occurred (Giesen, 1988). Soon
after the merger, it had been reported that Maytag would have to spend more money than anticipated--close to $50 million--in order to improve the manufacturing operation at Admiral (1988). One
has to wonder if the acquisition was worthwhile. Maytag had been doing very well on its own, with what it had, prior to 1986. Now, they were forced to upgrade
the Admiral plants in order to meet future industry energy standards (1988). An analogy might be if a man marries a woman and she has a clunker of a car,
the car is a freebie but it ends up costing a fortune to fix. Will it pay in the end, or would the husband be better off without the additional
automobile? Similarly, would Maytag have been better off without the added baggage of Admiral? It is hard to say, at least from the standpoint of the merger. It was a
close call. In retrospect, of course, it seems to have been a successful move. At the time, in 1988 which was soon after the acquisition, Admiral was
to be consolidated with other Maytag divisions (Giesen, 1988). There was planned an expansion of the capital spending program which would extend to the end of 1990 (1988). Executives
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