Sample Essay on:
Marketing The Figurative Sculpture Art Of Kelly Borsheim

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Essay / Research Paper Abstract

5 pages in length. The writer discusses Internet marketing as it relates to the artist's endeavors. Bibliography lists 3 sources.

Page Count:

5 pages (~225 words per page)

File: LM1_TLCkelly.doc

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Unformatted sample text from the term paper:

only takes substance and endurance but also an inherent ability to see beyond tomorrow. Establishing a firm grip upon the many variables that are associated with competitiveness is a challenge that Kelly will likely encounter with a mixture of eagerness, anxiety and anticipation. It is not always an easy venture to maintain ones established position given the consideration of respective infrastructure and labor costs, cultural barriers, as well as monetary fluctuations, which is precisely why it is time for Kellys marketing approach to expand onto the Internet. Inasmuch as she has attempted to build upon her existing operation in a significantly local market where the target market is not always readily available, Kellys desire to break free of the constraints associated with a single location will be all-important to her future sales success. "Hundreds of major retailers dot the Web with a fast-evolving assortment of offerings" (Friedman, 1996, p. R18). It is important for the student to understand that while Kelly possesses all the necessary elements required to produce a finely crafted artistic product, she is not as savvy when it comes to marketing strategies that are necessary to win over a massive consumer base in coastal cities. Implementing various Internet marketing tactics to better present her artistry to the online public will be quite essential if Kelly is to truly succeed outside of her limited location. With the new millennium upon us, business and marketing strategies within the art industry will continue to present inspired methods in order to reach for the highest profit margin. Not unlike other enterprise that relies upon a positive bottom line to remain competitive, Kellys business is faced with ever-mounting competition in this day of high costs and an even ...

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