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Essay / Research Paper Abstract
A 4 page introduction to a business plan for a video rental business in East Tennessee. Of course there is risk in every new business venture, but we believe that Knoxville Video has the potential of becoming an integral and valued part of the local community. The business will seek to provide services that the chains and grocery stores cannot, and to sponsor low- or no-cost events that positively contribute to the community while carrying the potential for increasing traffic through the store. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSbusPlVedKnoxI.rtf
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Unformatted sample text from the term paper:
are countless "old" businesses around: coffee, sugar, home building, furniture, TV sales, video rental stores. Conventional wisdom says that in starting a new business, it is necessary to
find something new that has at least short-term potential to stay ahead of the competition. However, there is a reason that the "old" businesses remain viable. People want
the goods and services they offer. An advantage to entering an "old" business is that there are well-defined plans for success and myriad
descriptions of failure. Unlike the new technology or service that may or may not have a market, the video rental business is a proven one, one that has been
documented for years as being successful - or at least carrying the potential for success. As with any other business, the proof of success is in the bottom line.
In the business of renting videos, management of the business and of targeting appropriate customer segments can prove to be the defining point of success or failure. We
believe that we have the management and marketing capabilities that are necessary for success in Knoxville, Tennessee. The Area Knoxville is a city
of 300,000 in the foothills of the Smoky Mountains. Formerly the "poor relation" of other Tennessee cities, Knoxville has experienced impressive growth over the past generation. Landing the
1981 Worlds Fair began its journey, because it was forced to upgrade roads and other aspects of local infrastructure. A right-to-work state, Tennessee provided an attractive alternative for those
companies seeking to escape the high costs of the industrialized North, yet not willing to move to Mexico with many of their counterparts. Knoxville and the surrounding area gained
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