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Essay / Research Paper Abstract
This 3 page advertising paper looks at two question originally provided by a student. The first concerns the use and possible responses of an advertising executive who wishes to use Pavlovian responses to an advertising campaign. The second looks at conditioning and reinforcement of human behaviour, and the different method that reinforcement may take. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEadvque.wps
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