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Essay / Research Paper Abstract
This 10 page paper examines Wal Mart and answers questions posed by a student. The focus is on how Wal Mart can improve its image. Many tutorial notes are included to help a student write his or her own paper. A bulleted executive summary is also a part of the paper. Bibliography lists 8 sources.
Page Count:
10 pages (~225 words per page)
File: RT13_SA447Wal.rtf
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Unformatted sample text from the term paper:
with an animal rights group. --The firm should not censor books or CDs and provide a more liberal and accepting atmosphere. --The firm should engage in an advertising campaign to
demonstrate that it indeed is a good company to work for and buy from. It is recommended that Wal Mart follow the recommendations made by the advertising agency
it has hired in this hypothetical case study. By doing so, it should improve its image, something that will result in improved sales. Problem Statement.
The problem with Wal Mart is that it has been left with a negative reputation after years of growth. Wal Mart wants to clean up its image for future
corporate growth. The problem concerns changing the image of Wal-Mart so that it can compete in this changing environment. First, some background information about the company is important. Also,
the problems that the firm has faced should be explored. It should be said that it is true that Wal-Mart is a well known company in America. Many people go
shopping at their local Wal-Marts in an attempt to secure good products at bargain prices and they succeed. Not only does Wal-Mart offer quality clothing for the family, food at
discounted prices and everyday household items at an affordable cost, but it does so with an excellent and friendly shopping atmosphere that has put this discount store chain at the
top of its niche. While the firm has done well for itself, this does not mean it has not faced problems. Wal-Mart was an American phenomenon, but it did not
develop without controversy. Several things occurred in the course of the life of this chain store in its approximate thirty years of existence. One problem is that over time,
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