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Essay / Research Paper Abstract
A 6 page paper which examines gender inequality and sexuality in advertising and argues that real people who to live up to the standards portrayed can suffer in many ways. Bibliography lists 1 source.
Page Count:
6 pages (~225 words per page)
File: JR7_RAgca.rtf
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Unformatted sample text from the term paper:
ideals into the viewers minds as it involves gender roles. Many people have a fairly limited realm of existence in society and as such the media is often where they
obtain information about what they should, perhaps, be doing and how they should be portraying themselves in society in order to be successful in whatever realm they exist within. With
this in mind the following paper examines gender constructs in advertising and discusses how the living up to standards, or images, presented in advertising could prove detrimental. Gender
Constructs in Advertising Prior to examining what the negative consequences of attempting to live up, consciously or subconsciously, to media images concerning gender, it is important to lay a foundation
of understanding the media and how gender is portrayed in many harmful ways. One author, and professor, offers a very good explanation of the influential nature of advertising in the
following: "Language and visuals which used to be considered as simple, innocent, neutral, and passive tools of reflection and communication are now being viewed and studied from a totally different
perspective. A number of linguists and social theorists have advocated now that language and visuals are highly political in nature and are not neutral in their essence. They are used
as a potent tool to construct a certain kind of social reality and perpetuate certain stereotypes based on the contrived social reality" (Siddiqui, 2007).
This essentially illustrates how the media, in this case the advertising aspect of the media, is incredibly influential in many ways and that it becomes a very powerful
part of how people perceive their society and their role in respect to gender and position. This author further notes that sexuality and gender are different for gender is a
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