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Essay / Research Paper Abstract
This 4 page paper is written in two parts. The first part of the paper compares and contrasts the approaches towards corporate social responsibility (CSR) by two companies; McDonalds and Marks & Spencer. The second part of the paper makes suggestions on the ways both companies may be able to improve their performance in terms of packaging. The bibliography cites 5 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEMarksMcD.rtf
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Unformatted sample text from the term paper:
consumers and a strong media this places pressure on companies to adopt an holistic approach to business, with recent trends demonstrating a commercial and ethical demand for companies to adopt
good corporate social responsibly (CSR). Looking at two different companies it is possible to see how there can be common elements as well as differences. Both McDonalds and Marks and
Spencer have faced criticism for the way that run their business, but both are now adopting a CSR strategy. To compare them we first need to look at what is
meant by CSR. Holme and Watts (2000); "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to
economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large". This can include issues such
as environmentalism and corporate governance. Basu and Palazzo, (2008), put forward three different lines of enquiry when looking at how and why corporate social responsibility is adopted; stakeholder driven, performance
driven and motivation driven. The approach of McDonalds is one that is unified across the entire company, with the same policies and strategies
in place across the globe. There have been a number of approaches, including involvement in the community and the set up of the Ronald McDonald Houses to support families of
sick children, as well as more business orientated policies including a code of conduct for the suppliers, which includes issues such as standards that suppliers are expected to comply within
the way they treat their employees and social accountability (McDonalds, 2008). There have been projects undertaken with others, such as project Kaleidoscope, a project undertaken with 7 faith based
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