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Essay / Research Paper Abstract
A 9 page paper assessing the value of franchising as an approach to business ownership and operation. There were problems with many franchises in the past, and even McDonald's relatively recently relented to consumer pressure (in the form of falling sales) to alter its menu to reflect consumer – rather than McDonald's – preferences. Organizations such as the International Franchise Association and Entrepreneur.com can offer guidance on trends and attractive franchising arrangements. Given sufficient research and honest assessment of external conditions and individual preferences, the franchise can be a highly workable approach to business ownership and operation. Includes a Table of Contents, List of Figures and an outline. Bibliography lists 8 sources.
Page Count:
9 pages (~225 words per page)
File: CC6_KSbusFormFran.rtf
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Unformatted sample text from the term paper:
Background 3 Two Franchisees 6 McDonalds 6 Subway 7 Discussion of Findings 8 Conclusion and Recommendations 9 List of Figures Table 1. Benefits and Detriments of Franchise Operation..............................................6 Figure 1.
Total Number of Franchise Units 2003 - 2005...............................................9 Outline I. Introduction A. Past problems B. Better conditions II. Problem: Is franchising a viable approach to business? III.
Background A. Traits of entrepreneurs B. Franchising minimizes risk C. Growth of franchising in recent years D. Assessing benefits and detriments IV. Two Franchisees A. McDonalds franchise owner B. Subway
franchise owner V. Discussion of Findings A. Benefits appear to win out over detriments B. Franchising has grown quickly 2003 - 2005 VI. Conclusion and Recommendation A. Past problems were
real B. Franchisers more responsive today C. Franchising is a viable approach to business Introduction
In the past, many franchising companies were not overly selective about those to whom they sold franchises. Others were not responsive to franchisees needs or cognizant of the
fact that franchisees needed to be successful in order to make the company successful. There has been much more attention given to the types of people suitable for franchise
ownership in recent years (Franchising Basics), and previously unresponsive companies (i.e., McDonalds) have come to understand that franchisees customers are their customers as well and as such need to be
considered in all facets of providing goods and services to them. Problem Is franchising a viable approach to business today? Subway alone
has 25,941 locations in 82 countries and gained Entrepreneur Magazines award for the leading franchise opportunity in 2006, a title it has held every year since 2001 (Subway Restaurant News).
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