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5 pages. This case analysis of Dell Computers includes the firm's current market strategies, business strategies, and the technological forces that impact the industry. When considering who has succeeded and failed in the computer industry and why, it is easy to see that Dell is staying on top because of superior product and management strategies. Bibliography lists 5 sources.
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5 pages (~225 words per page)
File: D0_JGAdellc.rtf
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and why, it is easy to see that Dell is staying on top because of superior product and management strategies. TECHNOLOGICAL FORCES THAT IMPACT THE INDUSTRY Dell Computer Corporation
is one of the top organizations in the industry, with a large range of products ranging from desktop computer systems to notebooks, servers, workstations, peripherals, as well as a wide
range of software and support systems. Certainly, Dell is the best-run player in the PC world. Analysts estimate that total industry sales of PC units--desktops, notebooks, low-end Wintel servers--will
grow 14% to 16% annually through 2003. And Michael Dell says his hyper-efficient business model will help the company snatch market share and grow 1.5 to 2.5 times faster than
the industry. In five years, Dell has already gone from a small player to No. 2 worldwide in Intel and Linux servers and has set its sights on the top
spot. Its No. 6 in storage, which is growing 70% year after year. Services, which have already grown to an annualized $2.3 billion, could hit $10 billion by 2004. And
he calls international markets a "$20 billion opportunity" for the company: Dells market share is just five percent outside the U.S., the U.K. and Canada, and the company is aggressively
pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in developing practical managerial skills and in supporting claims to the jurisdictional control they play within the organization
of Dell Computer Corporation can be analyzed in terms of the research and development that is done at the Corporation. SUCCESS AND FAILURES WITHIN THE INDUSTRY There have been
times when Dell has lost their inherent public appeal as well as the ability to pull themselves out of floundering sales and market plunges. The primary aspects of why
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