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Essay / Research Paper Abstract
A 10 page business plan detailing the proposed business and its downtown Chicago location, the available market, market analysis, keys to success, the company summary, the company's location and facilities and business description. The financials include a balance sheet, a 9-month cash flow forecast and a break even sales analysis.
10 pages (~225 words per page)
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Unformatted sample text from the term paper:
Chicago. The company is working to be the premier epicure of the old-style, home-cooked from-scratch food commonly known as soul food, serving tradition and folklore along with the finest
meals available in the downtown area. Company Description K & S Associates aspires to be the area leader in serving real food of the quality that
could be written about in epicurean magazines. K & S Associates will consistently offer customers service of only the best possible quality, and make their experience at the restaurant
a memorable one they will want to repeat. We intend to heavily rely on word-of-mouth advertising, and we realize that food and service of only the highest caliber will
gain us the type of word-of-mouth advertising we desire. K & S Associates management team brings a wealth of upper-end restaurant management experience into the company, and have been
well-respected in their former food service experiences. The market served is comprised of young and middle-aged upwardly mobile professionals seeking dining experiences that are both relaxing for them and healthy
in their content. Most diners are well aware of the guidelines of healthy eating but also want to experience a variety of flavors and textures. Soul food is
the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market research, that both the timing
and the market are optimum for our entrance. K & S Associates faces little real competition in the local area. There are a handful of small soul food restaurants
of utilitarian decor around the Chicago area. They all do quite well and consistently demonstrate strong attendance, but none of them offer the sort of atmosphere that K &