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Essay / Research Paper Abstract
A six page paper which looks at some of the reasons for the failure of Boo.com, and considers how many of its shortcomings were specifically related to issues of e-commerce. Bibliography lists 9 sources.
Page Count:
6 pages (~225 words per page)
File: JL5_JLboo.rtf
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Unformatted sample text from the term paper:
It is evident from the way in which boo.com was structured, and carried out business, that whilst its own failure might have been inevitable this does not necessarily mean
that other e-businesses would also suffer the same fate. There were particular mistakes made by boo, in its marketing, its investment and especially in its use of the Web, which
offer valuable lessons for other companies about to start up as dot coms.
It is true that at the time of boos collapse, there were prophecies that this was indicative of the potential failure of
dotcoms generally, but closer analysis of the reasons for boos demise would seem the indicate that the errors which the company made are not necessarily ones which other firms would
make, particularly once the example of boo is considered closely.
Drobik (2002) makes the point that whilst there may well be other dotcom failures, this does not invalidate the whole concept of e-business or imply that
other dotcoms based on business to consumer will collapse. Lee (2002) notes that boo was one of the most widely publicised examples of e-commerce and had the benefit of backing
from famous multinational such as Benetton. However, even though the site was starting to grow, the amount of orders received were not sufficient to meet the start-up costs and this
led to massive staff lay-offs and the companys eventual liquidation.
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