Here is the synopsis of our sample research paper on BRAND CREATION: SLENDERTONE. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.
Page Count:
15 pages (~225 words per page)
File: D0_MTsleton.rtf
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Unformatted sample text from the term paper:
of creating a world-class brand, something that many companies struggle with frequently. This particular case study deals with the company by the
name of Slendertone, and the study itself was prepared by Michael J. Murphy, a professor from University College Cork. The interesting and
intriguing aspect of this particular study is thats Kevin McDonnell, the man who purchased a conglomerate that included Slendertone, had little experience in business, other than the area of accounting.
McDonnells goal has been to make Slendertone a multi-billion dollar business within twelve years of its purchase. By 1998, McDonnell was well on his way -- but his ultimate
goal was to make Slendertone a world-class brand that would be recognized by everyone. Though the case study itself provides some solutions
that Slendertone leader Kevin McDonnell has developed, the purpose of this paper is to discuss further how Slendertone can move from a manufacturer of an interesting product that some people
are aware of into a world-class brand that almost everyone knows. Background and Challenge The Slendertone saga began in 1966. This
company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, which was a tax free zone. BMRs
main product was a line of Electronic Muscle Stimulation devices that were under the brand name of Slendertone and Neuro-Tech -- this particular product line served in the cosmetic and
medical markets respectively. EMS devices work by sending small charges of electrical impulses to various muscle groups. From medical point of
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