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Essay / Research Paper Abstract
A 13 page paper discussing business issues surrounding socially
responsible practices. Many business organizations have chosen to take active roles in the
communities in which they operate or to support their employees in nontraditional ways.
The issue of corporate social responsibility (CSR) has received greater attention with the
advent of intense globalization of business, but the concept itself is not a new one. The
paper lists advantages and many fewer disadvantages, concluding that adopting CSR
policies is good for business. Bibliography lists 10 sources.
Page Count:
13 pages (~225 words per page)
File: CC6_KScorpSocR.rtf
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Unformatted sample text from the term paper:
Many business organizations have chosen to take active roles in the communities in which they operate or to support their employees in nontraditional ways. The issue
of corporate social responsibility (CSR) has received greater attention with the advent of intense globalization of business, but the concept itself is not a new one. Businesses of all
sizes undertook CSR projects in the late 19th century; Andrew Carnegie is well known for endowing communities with libraries and fine arts venues. Carnegie Hall remains as an example.
The rise of the corporation of todays structure, particularly after World War II, gave rise to ethical issues in which shareholders were central
and had a dampening effect on continued CSR efforts (Marinetto, 1999). Marinetto (1999) notes that neo-liberal economists hold that "the prime function of any business enterprise is to generate
profits; its central responsibility is to shareholders. The idea that business owners should also seek to perform social tasks is regarded as completely erroneous" (p. 1).
This view increasingly is regarded as being outmoded and erroneous itself, particularly when issues of corporate involvement in developing nations is involved. Extreme liberal views
often place the corporate entity in a role regarded as avaricious and teeming with evil intent; businesses such as Xerox and Wal-Mart know better. Definition
The definition of CSR varies with the organization practicing it. Ben & Jerrys set out years ago to practice cause-related marketing directed toward environmental concerns of rainforest
preservation; less frequently discussed is the companys commitment to purchase its raw materials from local dairies. Before expanding globally or even to the West Coast of the US, Ben
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