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Essay / Research Paper Abstract
This 25 page paper examines the international firm 7 Eleven and tier operations in Germany and the way it competes. The firm and its’ position is examined using Dunnings OLI model and Porters Diamond. The bibliography cites 25 sources.
Page Count:
25 pages (~225 words per page)
File: TS14_TE711germ.rtf
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Unformatted sample text from the term paper:
Diamond Analysis 16 5.1.1 Factor Conditions 17 5.1.2 Demand Conditions 20 5.1.3 Supporting Industries 22 5.1.4 Firm Strategy, Structure and Rivalry 25 6 Conclusion 25 References 28 1. Introduction 7 Eleven are a well known chain of convenience stores. They have
undertaken international growth, with the company having in excess of 28,900 stores across a wide range of countries, including China, Hong Kong, Mexico, Singapore, Australia, the United Kingdom, the Philippines,
Denmark, Sweden and Norway (7 Eleven, 2010). With an aggressive growth plan, supported by a growth strategy which is supported by the use of franchises and licenses there is a
potential for further international growth if suitable international markets can be identified. Europe appears to be a very attractive market, the company has already made some headway in this
area is United Kingdom market, as well as some northern European countries such as Sweden and Denmark. One of the largest European markets is Germany, before determining whether or not
expansion to Germany is advisable it is necessary to consider the company and its competencies and then examined the German market to assess whether or not there is a potential
for Seven Eleven to leverage value from entry into this market. This means looking at market conditions, not only for retail convenience stores but also for investment, and assess Germany
as a target market. The paper will start with a brief examination of the firm and then move on to examination of
Germany, looking at the ways in which the market may be assessed and applying theoretical considerations in a practical manner to determine whether or not the market is one which
is feasible. 2. 7 Eleven When considering whether or not the potential areas suitable as a destination for international expansion assess stages to consider the company itself, looking at its history
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