Essays and Research Papers on Marketing Case Studies

A 10 page paper comparing these two bastions of conservative and casual clothing. Wishing to take advantage of the trendiness of hiphop, Gap completely abandoned its conservative—and better funded—customers in favor of product lines that could in no way be described as conservative. The result was that Gap lost customers in droves, and ...

In 8 pages, the writer discusses whether Ralph Lauren should create a children's line of shoes. Report is essentially a feasibility study. Bibliography lists 9 sources.

An 8 page marketing analysis. Reebok, the second largest athletic shoemaker in the US, makes a wide variety of athletic shoes for every athletic application, and also carries sports-related apparel and accessories lines. From a consumer's point of view, the company is missing a wealth of marketing opportunity by focusing only on promotion of ...

A 6 page paper analyzing what keeps Starbucks in the market lead in an extremely competitive market area. The company has grown at a rate of more than 50% every year since 1987, and shows no sign of slowing. They opened a store a day in 1996 and intend to be at the ...

In this 15 page analysis, the writer details the company's (Volkswagen) task environment, sales figures, goals to increase market share, strategic production, customer-satisfaction efforts, R & D, and more. Conclusive recommendations are presented based upon the available research. Bibliography lists 8 sources.

A 9 page marketing analysis. GM is not the only company to discover the economic joys of giving their customers what they want, but it is certainly the largest. After years of being totally separated from their target market, providing what they guessed the customer wanted despite being able to clearly see what was ...

10 pages in length. Saab is an intriguing car and never fails to turn heads when seen on the road. Though it has been redesigned for 1997, the car was much like the basic Volkswagen beetle for years--it was distinctive in its styling and never changed. The reason it turned heads was because ...

A 15 page examination of Saturn's marketing policies. Saturn's 1990 debut was met with skepticism and ridicule by both auto makers and industry analysts. Saturn's approach includes one-price, no-haggle purchasing and a three-day 'cool down' during which the dealership will accept return of any purchased Saturn with no more than $300 worth of ...

A 12 page research paper examining the recent fortunes of Toys R Us, the largest retailer of toys for kids of all ages, but mostly for the shorter ones. Considered 'unstoppable' throughout the 1980's, mass merchandisers, particularly Wal-Mart, stopped them very effectively in the early 1990's by using low-priced toys to attract more customers ...

A 16 page research paper on Intel's pricing strategy with regard to Pentium chips and Microsoft's pricing strategy regarding Windows and other products. Manufacturing costs, marketing factors, and the competitive environment are all taken into account as the writer discusses Intel's historic pricing patterns and makes predictions for the future while doing the same for ...

A 5 page paper discussing the difference between the two processors. For the most part it appears as though the only difference between the two may be that the Pentium II is ever so slightly faster, and the Celeron is generally much less expensive. Bibliography lists 7 sources.

A 5 page paper on the success of the Microsoft Corporation. Concentrates on the first ten years spanning between 1976 and 1986. Products and management styles are included. Bibliography includes six sources.

In 1987, a PC Week editorial remarked that Microsoft would have to 'pull off a marketing miracle' to get people to use their new version of Windows. Years later, the joke's on PC Week and this 8 page report examines just how Microsoft's strategy has prevailed and how it hopes to continue to do so ...

This 6 page report discusses the classic definition of monopoly and how Microsoft does or does not fit that description based on basic principles of microeconomics. Bibliography lists 4 sources.

A 10 page paper discussing the global telecommunications company's success within one week of the date it began service, making it possible to gain global telephone and paging service through one telephone number. In the planning and building stages from 1987 to 1998, Iridium LLC is the first of six planned global cellular service ...

A 10 page paper discussing the global telecommunications company's success within one week of the date it began service, making it possible to gain global telephone and paging service through one telephone number. In the planning and building stages from 1987 to 1998, Iridium LLC is the first of six planned global cellular service ...

A 10 page paper that provides an overview of the major elements of each of these three airlines and compares their approaches and success. Bibliography lists 11 sources.

A 6 page paper discussing current issues in airline marketing. Because marketing is an especially integral part of the airline business, marketing professionals must have numerous areas of expertise. Bibliography lists five sources.

Increasing competition in the airline industry in the United States has resulted in an emerging focus on advertising options, marketing strategies, advertising, pricing, competition, alliances and the transformation of company missions. This 62 page paper provides a substantive overview of the issues related to the current airline industry and considers the possible long-term implications ...

A 7 page paper primarily comparing the websites of Federal Express and USPS. Internet marketing is growing in size, but many companies and organizations find they are unsure of what direction their Internet efforts should take. The US Postal Service presents a far different image through their website than through their aggressive broadcast ...

Brief analysis of the company 'Edison Brothers'- Owners of several popular retail clothing chains. Excellent reference for those studying business, retail marketing, or fashion merchandising. Approximately 3 pages worth of text, and several additional charts and figures. Bibliography lists 2 sources.

A 6 page paper discussing information from a 1996 case study of Viacom. Viacom has become one of the country's largest provider of electronic entertainment since its creation in the mid-1980s in response to government anti-trust and deregulation pressures. Though by no means larger than most of its competitors, Viacom's solid base in ...

This 8 page essay discusses hydroponic lettuce. First, a brief background is provided which includes the reasons hydroponics are not well-thought of in the United States. A marketing plan is offered which identifies the benefits of hydroponically grown lettuce, potential markets, the benefits to those customers, and finally, strategies are offered for enticing them to ...

A 6 page paper discussing marketing possibilities for Bell Atlantic. The company controls nearly all of the local calls made between Maine and Virginia, and covers the area of the country that 25 percent of the nation's Fortune 500 companies call home. Its local areas also include the country's largest city and ...

A 4 page sales presentation plan for $1,000 worth of radio promotion to a mid-size car dealership. The radio station sales rep attempts to approach the dealership's manager with a plea for logic: leave existing advertising in place, but run a specific spot on our station promoting a special that is advertised through ...