Essays and Research Papers on Marketing Case Studies

A 10 page paper discussing marketing possibilities faced by Heineken in aiding the success of their nonalcoholic beer, Buckler. Heineken's overall goal is to be a European company headquartered in Amsterdam, rather than being a Dutch company that does business in Europe. Buckler has been available in France and Spain as well as ...

This 7 page paper assesses Disney's decision to build a theme park in Europe and whether or not this was a wise decision. Considering this the paper evaluates the problems faced by the company and its’ current direction and recommended two new strategies to help the park become more successful. The bibliography cites 7 sources. ...

This 5 page paper considers a Chinese pharmaceutical company that want to sell an orphan drug in Japan. The paper starts by justifying Japan as a market choice and then considers the way that the distribution channel and the pricing will be determined, comparing Japan with the home market. The bibliography cites 5 sources. ...

This 3 page paper looks at the problems faced by Wal-Mart in Japan considers what they are and how they may be overcome with changes in approach and strategy. The bibliography cites 1 source

This 5 page paper considers a Chinese pharmaceutical company that want to sell an orphan drug in Japan. The paper starts by justifying Japan as a market choice and then considers the way that the distribution channel and the pricing will be determined, comparing Japan with the home market. The bibliography cites 5 sources. ...

This 3 page paper looks at the problems faced by Wal-Mart in Japan considers what they are and how they may be overcome with changes in approach and strategy. The bibliography cites 1 source

A 15 page paper in which the writer provides an overview of the apparel industry, then focuses upon these two companies, demonstrating strengths and weaknesses as well as current fiscal information. Bibliography lists 9 sources.

This 5 page essay explores the success of Lands' End catalog focusing on the companies principle of success, the type of consumer the catalog is designed for and the strategies it uses to appeal to its targeted audience. The paper also compares Land's End to some of its competitors.

The strategies and techniques used by Lands' End to teach consumers about the company and its products are explored in this 7 page essay. How the company involves the consumer in the company are discussed. Recent print ads are examined with suggestions for an updated ad for one of their products. No bibliography.

A 12 page paper discussing a software company's need for changing their marketing focus. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide ...

A 20 page paper discussing SmithKline Beecham Pharmaceutical Corporation, its background, its financial status both before and after merger activities, SmithKline Beecham's position in the pharmaceutical industry, as well as stock information and some of the current issues facing the company. Bibliography lists 21 sources.

8 pages in length. The writer analyzes how selling name brand toy trucks at gas stations during the holiday season ultimately effects consumer perception and buying behavior for the Amerada - Hess Corporation. Numerous keywords relevant to the study of marketing and consumer behavior are utilized throughout this analytical essay. Writer employs insight to ...

A 7 page paper analyzing the strengths, weaknesses, opportunities and threats facing the company in the coming months (as of March, 1997). The company isn't just the Number 2 soft drink manufacturer, they also own Frito-Lay and a group of restaurants including Pizza Hut, KFC and Taco Bell. Frito-Lay enjoys the largest market ...

A 5 page business management case study of PepsiCo, Inc. as one of the leaders in the soft drink industry. The writer provides an overview of PepsiCo's current development plans as well as a historical perspective on past economic decisions. The writer also considers the affects of competition on the industry, and prospects for PepsiCo's ...

A 20 page paper written from a marketing perspective of why Coca-Cola chose in 1985 to scrap its 100-year-old secret formula and change to New Coke, along with the consumer reaction to the switch. By the 1960s, Coke was still market leader, but Pepsi had started growing into a real competitor. Coca-Cola was ...

A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and ...

An 8 page paper discussing qualities that sets Domino's marketing efforts apart from those of the other two of the 'big three,' which includes Pizza Hut and Little Caesar's. Domino's looks for—and finds—creative means through which to boost their business while other established competitors and newcomers bicker among themselves. The company appears to ...

A 5 page paper on the Colgate-Palmolive company --analyzing some of the problems it has had in effectively marketing new toothpaste brands. The writer is concerned that although the company still exists as a major industry leader, Colgate has managed to consistently fall behind its competitors with regard to new toothpaste-types, product diversity, etc; It ...

In this 7 page case study of Kodak, the writer evaluates corporate restructuring and the re-marketability of Photo CD-- a product that has already failed somewhat in the consumer market but went on to be repositioned and targeted towards business consumers anyway. Kodak's marketing strategy and potential for success are analyzed. Bibliography lists 8 sources.

This 5 page report discusses the camera industry in terms of its market, number of firms in the industry, products and competition. The well-known American film and camera maker, Eastman Kodak, is also briefly discussed. Bibliography lists 6 sources.

A marketing paper of just under 11 pages, in which the writer compares Mary Kay Cosmetics and Avon, the Number 1 (Avon) and Number 2 (Mary Kay) direct sales cosmetics companies in the world. Included are the target market of each company, their strengths and some of their weaknesses. They both face great opportunity ...

This key cosmetics firm is the focus of a 12 page paper on marketing strategy. Campaigns such as Charlie and Fire and Ice are highlighted as is the firm's recent push of its ColorStay line. A brief historical overview as well as a section on litigation with Jennifer Convertible is provided. Bad publicity as it ...

A 7 page research paper examining the reasons behind the failure of customer service at 'America's most beloved department store' and suggestions for repairing the damage done to customer service during the financial faux pas of the late 1980s and early 1990s. The writer recommends that Macy's focuses on the wants and needs of the ...

A 6 page paper looking at some of the ways Bloomingdale's can effectively increase the chain's production. The department store segment of the retail industry has been in decline for more than 20 years, and any chain hoping not only to survive but also flourish must operate the company with a slant that no ...

A 5 page look at Lands' End's marketing of catalogs throughout the United States. It is cited that sales continued to improve both for the company and for the catalog industry itself from about 1980 to 1989-- when decline suddenly began. Some of the reasons for this include significantly increased competition, rumors of postage increases ...