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What do we know about the influences of media science on the public?

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Essay / Research Paper Abstract

Communication takes place through the mass media. This 11 page paper considers what we know, and what we do not know, about the influence that the mass media has on the public. Included in the essay are issues such as the way the media may be used to manipulate the audience, with examples of manipulation and audiences being mislead. The paper also considers how the interpretation of mass media messages takes place and the influence this will have on the message. The bibliography cites 15 sources.

Page Count:

11 pages (~225 words per page)

File: TS14_TEmassmed.rtf

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Unformatted sample text from the term paper:

on how messages are interpreted. However, even with many lessons and examples, as well as in depth studies, this is still an area if study where there is a great deal to learn. The mass media is a form of communication. There are many forms of the media, although the most commonly cited are television and the internet, this also includes radio, printed media and other optical media. There can be little doubt that the form of the communication and the message will be specific to the culture in which it occurs, giving rise to the arguments that consider whether the media will reflect or create public opinion. The mass media, which looks to attract an audience though viewing figures is often accused of manipulating the audience with biased presentation of stories, conforming to cultural or social stereo types and sensationalising the items it presents, regardless of if they are factual or factual. This is then seen as creating an audience that is influenced by these presentations, skewing perspective and manipulating an audience dependant on the media (Brown, 1963). Conversely we may also argue that the media is a part of society, created by it to satisfy the many demands, and constrained by the social constructs that maintain any society (Glover, 1984). Here we may argue that instead of the media manipulating society, it is merely a creation of society, reflecting the values and expectations, not creating them.If we argue this it is apparent that whatever point we start from there is a symbiotic relationship, with a bilateral influence. When we also consider the way the media is used by some individuals and a recognition of the power of the media the situation is further ...

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