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Essay / Research Paper Abstract
A 12 page paper discussing the need for these activities at all institutions of higher education. Institutions must be cognizant of demographic shifts that already have occurred as well as those predicted for the future while simultaneously identifying the course they will pursue for their own future. They must remain relevant and aware of the world outside without falling prey to the trap of chasing fads. Bibliography lists 12 sources.
Page Count:
12 pages (~225 words per page)
File: CC6_KSmktgCollege.doc
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Unformatted sample text from the term paper:
a great focus on strategy and certainly on marketing. Marketing has reached new heights of frenzy as marketers seek out new venues for their messages and increasingly narrowly target
the market segment they most seek to reach. Consumers have become accustomed to this "new" marketing thrust and are beginning to learn what separates marketing from other types of
information, with some lessening of its effect as perceived by consumers. As perceived by marketers, however, they have never been in a better position to get their messages to
their intended audiences. Academia Colleges and universities are not the first types of organizations that
come to mind when the topic is marketing and strategy, and indeed it is rather new to many colleges and universities themselves. Tuition has never covered all expenses in
modern times but has been an important contributor to schools bottom lines, of course. In the height of the baby boom years there was little concern over attracting students
to campus and in fact the onus was on students to construct a personal and academic portfolio demonstrating their ability to contribute to the quality of the schools to which
they applied. The times of anxiously awaiting an acceptance letter from the institution of choice are largely done now that the first of
the baby boomers are beginning to enter retirement. Those that still can command such pursuit by new high school graduates - stalwarts such as Harvard, MIT and those well-known
in specific fields - collectively represent only a small percentage of all institutions of higher education currently operating in the nation. Others are obliged to actively woo high school
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