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Essay / Research Paper Abstract
A 15 page paper discussing some of the choices and opportunities open to Dell Computer. The world's second-largest manufacturer of PCs, the company builds each to order and keeps no finished inventory in stock. Internet sales account for $14 million daily, nearly all of which is business-to-business. Dell is now set to pursue the home PC market; the paper discusses strategies that could best achieve success. Now shipping PCs with Windows as well as Linux operating systems, Dell has the ability to be useful to all levels of users. Includes an organizational chart. Bibliography lists 15 sources.
Page Count:
15 pages (~225 words per page)
File: CC6_KSDellPC.doc
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Unformatted sample text from the term paper:
by upstart Michael Dell, the now-CEO is known as the nations youngest. In developing his direct sales model well, Michael Dell managed to bring his company to the distinction
of being the worlds second-largest computer manufacturer, second only to IBM. The company has 29,300 employees around the world, each responsible for $760,125 in sales annually (Anonymous, 1999).
Current Business Situation Dell is Americas leading PC manufacturer, and is "a leading supplier of PCs
to business customers, government agencies, educational institutions and consumers" (Dell, 1999; p. index). Weakest in PC sales to consumers, Dell is about to begin a campaign designed to enable
the company to entrench itself in that market as it has all others. Dell products generally sell for more than other consumer brands, but it has its highly-developed direct
sales model to fall back on for help in reaching home users. The company had already seen great success through its direct sales
model before the advent of the Internet, but the growth of the Internet has been the growth of Dell, as well. Many had high hopes for Internet commerce in
the early days, hopes that largely have gone unfulfilled until only recently in the consumer market. However, the business-to-business portion of Internet commerce has been that which has grown
most rapidly. Dell has been at the leading edge of that growth. In the mid-1990s, Dell launched its Internet sales effort that
still did not preclude telephone ordering. Businesses were able to list their specifications; get quotes for the options they needed; and place their orders directly online. Afterward, they
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