Sample Essay on:
Strategic Planning in Business

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Essay / Research Paper Abstract

This is a 7 page paper that provides an overview of strategic planning. A hypothetical scenario is used to illustrate the planning process. Bibliography lists 5 sources.

Page Count:

7 pages (~225 words per page)

File: KW60_KFsplan5.doc

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Unformatted sample text from the term paper:

pursues them systematically rather than reactively responding to circumstances as they arise externally. However, simply setting goals is not sufficient for an organization to develop legitimate value as a sustainable institution with growth potential. In order to achieve the maximum results, an organization must ensure that its goals, and by extension, its daily operations and processes, are all in accordance with fundamental underlying organizational values. The mechanism which ties the two, goals and values, together is rightly referred to as "strategy". By developing a strategy, an organization is adopting a long-term view of day to day projects, to ensure that as the organization moves forward and projects are completed, all of those projects bring the organization slightly closer to its ultimate vision. This is why strategic planning is of such critical value to contemporary organizations. By utilizing strategic planning, organizations can develop strategies that are uniquely suited to facilitating successful organizational outcomes, improve the commitment and engagement of employees, and are in accordance with the organizations stated values. This paragraph helps the student begin to explore the concept of anomie in relation to strategic planning. In order to better understand the concept of strategic planning, one might derive value from a hypothetical business scenario. Suppose that one were the leader of a medium sized organization known as Wall Corp. Wall Corp is currently looking to carry out its first ever expansion into an international market by opening a manufacturing facility in Brazil. However, board members are concerned that despite acceptable market performance that has warranted the expansion, the organization is too internally fragmented to successfully expand. This concern is based upon a general impression that the employees at Wall Corp have no unifying sense of organizational culture or values to tie them together; the employees generally seem confused and uncertain ...

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