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Essay / Research Paper Abstract
A 25 page paper that investigates the Starbucks Corporation, the country's #1 specialty coffee retailer. The subheadings include: an introduction offering general information on the company; company background including founding date and timeline up to the present; selected financial and investor data, including three year income comparison, operating and income margins and P/E ratios; company operations; market competition; company culture and how it is created, including labor/management relations; and international expansion. The writer also provides an analysis of the company's entrance into Japan, providing specific information regarding competition in Japan and Starbucks' joint venture agreement. Finally, the writer provides information regarding the most recent agreements and expansions. 5 charts are included. Bibliography lists 8 sources.
Page Count:
25 pages (~225 words per page)
File: MM12_PGstar3.msw
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