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Essay / Research Paper Abstract
A 3 page paper discussing cultural studies, organizational culture and coordinated management of meaning as they relate to the study of communication. Each of these three approaches is a theoretical approach that takes culture as central to its analysis. The purpose here is to compare and contrast these theories, in terms of how they define and interpret culture. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: CC6_KScommSocTheo.rtf
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Unformatted sample text from the term paper:
culture and coordinated management of meaning are theoretical approaches that all take culture as central to their analysis." The purpose here is to compare "and contrast these theories, in
terms of how they define and interpret culture." Cultural Studies Cultural studies seek to determine what the effects of culture are and how
they affect the ways in which individuals communicate with each other. Differences in culture can translate to differences in perceived meanings, as marketers in the global business environment can
attest. The manufacturer of Gerber baby food learned this well when the company sought to expand into several African countries in the early 1990s. What could be more
innocuous than baby food? The custom in areas of high illiteracy rates is to place a picture of a containers contents on the label. Potential customers were horrified
to see Gerbers trademark happy, smiling baby on the label of all its products... Organizational Culture Organizational culture has been credited with having
a direct effect on the organizations bottom line, either for positive or negative results. The best case scenario, the one capable of producing the win-win situation and therefore more
positive results for the organizations bottom line, is that in which corporate culture embraces accountability but also encourages thoughtful risk-taking among those workers generally without the opportunity to make such
a decision. A similarity that organizational and natural culture share is that they reflect what is. Each may be long-standing, and each
is difficult to change overtly. At the same time, a primary difference is that organizational culture is more receptive to change, given enough time. That change also can
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