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Essay / Research Paper Abstract
This 6 page paper is written in two parts. The first looks at the airline industry, considers the consumer industry trends and then uses existing figures to forecast future trends in a stable part of the market, the UK airline scheduled flights sector, using regression analysis. The second part of the paper considers merchandising, and examines at two fast food firms, McDonalds and Wendy's looking at the similarities and differences of their in house merchandising. The bibliography cites 5 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEserind.wps
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