Sample Essay on:
Ronald Reagan Campaign Communications

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Essay / Research Paper Abstract

A 15 page paper that begins with a brief introduction to Ronald Reagan. The writer then discusses the communication of each election campaign, demonstrating how messages were conveyed to the public. Reagan always spoke simply and clearly. He was a master at sending a simple message that had profound implications, like "Mr. Gorbachev, tear down this wall!" About the Panama Canal controversy, he said: "We built it, we paid for it, it's ours, and we are going to keep it." This essay emphasizes image building and how the communication during the campaigns built that image. Numerous examples are included. The election results data are also included. Bibliography lists 16 sources.

Page Count:

15 pages (~225 words per page)

File: MM12_PGreagan.rtf

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Unformatted sample text from the term paper:

Ronald Reagan was an actor in the 1940s, he was elected as the president of the Screen Actors Guild, he was elected Governor of California and then, he was elected President of the U.S. - twice. Reagan was the oldest man ever elected to the presidency. He took office the first time just before his 70th birthday. Many around him said he wasnt very bright, Clark Clifford called him "an amiable dunce" (Bock, 2004). If really wasnt that bright, then how did he accomplish what he accomplished? He was the only president in history who not only belonged to a union, he was president of that union - The Screen Actors Guild (Bock, 2004). For someone not that smart, Bock lists only some of his accomplishments, his legacy: he changed the image of the conservative politician, he change the Republican Party, and during his tenure, the Berlin Wall and the Soviet Union collapsed (Bock; Molin). How did he do it? He was and is described as the "Great Communicator" (Bock, 2004). He understood how important emotion and simplicity is in communication (Bock, 2004). He loved his wife Nancy and communicated that to the world; he actually commented publicly that Nancy was the only person who could make him feel lonely "simply by leaving the room" (Bock, 2004). Her love for him in return was as clear as was his for her. Reagan also knew and understood the value of image and his image was carefully built by himself, by Nancy, by his campaign committee and by those around him in the White House. He also knew the value of saying things very simply, like: "Mr. Gorbachev, tear down this wall!" (Sherman 2004; Molin). And, he knew the value of humor, which was exemplified when he was shot: "Honey, I ...

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