Here is the synopsis of our sample research paper on Professional Information Gathering and Altering Student Perceptions. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7 page
report discusses a situation in which an university needs to understand why it is attracting
fewer students to its information and computing services programs than its counterparts
within the same geographic location. Initial work had been done on the issue which is
then refined to address the problem in greater detail. Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: D0_BWproalt.rtf
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Unformatted sample text from the term paper:
such changes in their target audience be fully aware of how and why the members of the group have come to think and believe the way they do. This is
particularly relevant when one of the reasons for wanting to alter those perceptions is in order to better promote a favorable attitude regarding a particular organization or institution. In the
case study involving Macquarie ICS, the marketing officer, Vicki Farrell wants to better understand why high school students are not choosing ICS courses for their college work and turning to
the University of NSW, the University of Sydney, and the University of Technology, even though Macquarie ICS offers the academic equivalents of those other universities courses. The information that Farell
had already gathered was only that -- informational. It did not necessarily reflect data that could be used to change the ways in which Macquaries management and marketing teams could
proactively present their institution to prospective students. A key point for the student or students working on this project to understand is that Farrells focus on the "entire choice process"
and what influences (informational, experiential, personal opinions, and attitudes of other people, most notably parents and high school teachers) had the greatest measure of impact on potential students, is
absolutely essential. In addition, such influences needed to be evaluated within the context of a stagnant marketplace. Farrell must not make the mistake of discounting the economic realities of the
environment in which her institution is operating. She has made a wise decision in terms of working with a professional information gathering firm (Con K Research) and must now make
it clear to those researchers precisely what it is she needs to find out and understand. Then she faces the challenge of putting that information into an easily understandable proposal
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