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Essay / Research Paper Abstract
An 11 page expansion of a 5-page paper providing a business plan for a new home health service in San Antonio, Texas. The new business will specialize in care of the elderly remaining in their own homes. The plan includes a breakeven analysis, projected balance sheet and projected cash flow for the first 9 months of operation. This expanded plan also includes alternatives for funding (grants, corporate donations and business incubator involvement), marketing, estimate of time to achieve profitability and evaluation of the program. Bibliography lists 5 sources.
Page Count:
11 pages (~225 words per page)
File: CC6_KSbusPlHmHlth2a.rtf
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Unformatted sample text from the term paper:
Antonio Home Care is a start-up company providing home health care services. All patients are welcome, but the business will concentrate on providing home health care to those over
the age of 65. Unlike the new technology or service that may or may not have a market, home health care is a service that always has a market
of some size. The business is a proven one, one that has been documented for years as being successful - or at least carrying the potential for success.
As with any other business, the proof of success is in the bottom line. Management of the business and of targeting appropriate customer segments can prove to be the
defining point of success or failure. We believe we have the management and marketing capabilities are necessary for success in the San Antonio, Texas area. Area Demographics and Target
Population San Antonio is a city of more than one million residents as of the 2000 Census; 13.6 percent of the total population
(156,173 individuals) is over the age of 60; 10.4 percent of the population is over the age of 65 (DP-1, n.d.). There are 85,675 households with residents over the
age of 65, representing 21.1 percent of the households in the area (DP-1, n.d.). The number of San Antonio residents over the age of 65 falling below the poverty
line in the twelve months preceding the 2000 census was 12 percent, up from 9.4 percent a decade earlier (QT-03, n.d.). As is
the case in every large city, San Antonio offers a variety of eldercare services. A point of interest is that San Antonio has the largest number of nursing home
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