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Essay / Research Paper Abstract
This 11-page paper is a promotional strategy program aimed toward selling and advertising Crest whitening strips. The paper discusses the product (strengths and weaknesses), the sales appeal, the main markets and the media outlets. Bibliography lists 2 sources.
Page Count:
11 pages (~225 words per page)
File: D0_MTtoomar.rtf
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Unformatted sample text from the term paper:
oral in nature, but that also fits into the realm of cosmetics, as it improves something that already exists with no benefits other than the fact that it makes it
look better. This is in direct contrast to, for example, cavity-fighting toothpastes that are proven to lower the incidence of dental carries (cavities) because of a particular toothpaste formula.
The desire for whiter teeth is not a new desire; almost forever, it seems, men and women have been wanting to have whiter
teeth, believing it makes them look more attractive. This especially became the case when movies began and gleaming smiles on the screen became the desire of many off the screen.
In fact, to gain whiter teeth, many people went to great lengths, using paint and even, in some cases radium to create a more unique smile. Obviously radium was in
use before it was deemed dangerous as it is today, but there are also stories, today, of how people paint their teeth with Liquid Paper to brighten their smiles. While
Liquid Paper isnt exactly toxic, nor is it intended for teeth-whitening use. During the latter part of the 20th century, toothpastes attempted
to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of the products that people didnt necessarily
need, but were convinced that they wanted (Miskell, 2004). The arguments marshaled about toothpaste were twofold - first, they encouraged better brushing, and as a result, promoted better oral hygiene
(Miskell, 2004). Second, heavy advertising promoted a great deal of branding, especially during the 20th century (Miskell, 2004). For example, thinking of
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