Sample Essay on:
Organizational Issue of IT at Heineken -- Managing the Modern Brewery

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Essay / Research Paper Abstract

This 7 page report discusses the second largest brewer in the world, Heineken. A brief history of the brewery is provided along with organizational information that led the current management to expand Heineken’s information technology capabilities. Understanding that a great deal of the competitiveness faced in any industry is determined by the level through which information is distributed, shared, and acted upon, Heineken management decided to make information about its products and the availability and distribution of those products a far more information-intensive operation. Bibliography lists 10 sources.

Page Count:

7 pages (~225 words per page)

File: D0_BWheinkn.wps

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