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Essay / Research Paper Abstract
This 3 page paper looks at media imperialism in Asia. It is noted that Asia is a region that holds to its traditions and is only slightly affected by western trends. Bibliography lists 2 sources.
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3 pages (~225 words per page)
File: RT13_SA706med.rtf
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to look down on the other culture. Rayner, Wall & Kruger (2004) define it as follows: "The idea that powerful and wealthy countries can exercise economic, cultural and social control
over others through control of media industries" (p.2). They say while some might contend that American products are simply desired, so why not give the people what they want
(Rayner, Wall & Kruger, 2004). Authors add: "...if I Love Lucy can be seen on a television screen somewhere in the world at any given time of day-and the same
can be said of Star Trek-then this can be seen to have serious culture and social effects" (Rayner, Wall & Kruger, 2004, p.2). The point is well taken. Many are
distressed to see the Americanization of the world. They see teenagers dressing like the Hollywood elite and purchasing music from the American starlets that are plastered all over media forms.
Yet, one has to wonder whether or not the effects of media imperialism are genuine as each unique culture continues to grow in its own right. Media imperialism is a
thesis first presented by Marxist academics after the World Wars (Moran & Keane, 2004). Yet, since that time, it has been negated by Asian countries (Moran & Keane, 2004). In
other words, they dispute the idea that their people are affected by American media. Evidence to dispute the thesis is the fact that local people prefer local programming as opposed
to the "canned" variety they can get from America (Moran & Keane, 2004). Critics of theories of media imperialism suggest that it is too simplistic a notion and it disregards
the influence of culture (Moran & Keane, 2004). Authors have a point. In America, for example, children and teens who come from traditional cultures generally do well in school, forgo
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