Sample Essay on:
Marketing the Millennium Dome

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Essay / Research Paper Abstract

A 5 page paper discussing the deficient marketing of Britain's Millennium Dome. Amid claims that its marketing was elitist, senior management persisted in shooting its own collective feet. It railed against negative press, but would not allow the press to gain enough information even to write about the Dome. The attraction may never have had hope of gaining 12 million visitors, but it is likely that the total could have been far higher than 6 million had marketing been more competent. Bibliography lists 5 sources.

Page Count:

5 pages (~225 words per page)

File: CC6_KSmillDome.wps

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