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Essay / Research Paper Abstract
6 pages. This paper describes the differences between primary and secondary research in relation to marketing research. Also discussed are the sources and techniques for finding primary and secondary research, as well as when and where each technique should be used for optimum effect. The role of pricing in marketing strategy as well as the promotional strategy used by a computer manufacturer targeting business users are additional topics within this paper. Bibliography lists 4 sources.
Page Count:
6 pages (~225 words per page)
File: D0_JGAmktre.wps
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