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Essay / Research Paper Abstract
The Sports Drink Industry: 8 pages in
length. Although foods account for more than fifty percent of
its sales, beverages have become its strongest unit for the
Quaker Oat Company, the manufacturers of the popular sports
drink, Gatorade. This paper focuses on how Quaker segments the
sports drink market, what the future marketing plans are, as well
as past marketing strategies. Bibliography lists 12 sources.
Page Count:
8 pages (~225 words per page)
File: D0_JGAquakr.wps
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