Here is the synopsis of our sample research paper on Marketing Computers in Colombia. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 6 page paper discussing three considerations for expanding into Colombia for the purpose of selling computers. The paper addresses promotion possibilities; economic conditions and financial considerations. Colombia still struggles and less than half of the total population of the country is likely to have interest in computers, but those who do – primarily businesses, business owners, medical researchers and universities – have strong interest and are likely to view computers as necessary items. Bibliography lists 10 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSmktgIntlModCol.rtf
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Unformatted sample text from the term paper:
involved in the personal computer industry all agreed that it was changing even before the downturn in the stock market. Shrinking sales, revenues and margins all are problematic, but
most personal computer manufacturers have long been investigating other avenues. Though the company has plans to expand into products other than personal computers, it still needs to gain as
much return from that source as possible. South America has not advanced as rapidly economically as had been hoped several years ago, but many areas are advancing nevertheless and
provide attractive markets for Dell and other competitors. One of those markets is that of Colombia. Module 13: Planning a Global Promotion Strategy
Existing infrastructure is such that it is adequate for current needs but only marginally so. Colombia currently is working to enhance physical infrastructure and, unlike the US and
other developed nations, is not hampered by the need to greatly consider the useful life of existing systems. Where networks are being developed, PC manufacturers can expect results to
be state of the art. Where telecommunications capabilities are being increased, manufacturers can expect that new installations will be based on fiber optics.
There were 488 radio stations in Colombia in 1999, 454 AM and 34 FM, as well as 60 television broadcast stations (Colombia). Though there were 115,158 Internet hosts
in 2003, there were only 2,732,200 Internet users in that same year (Colombia). Overall literacy for those over the age of 15 is 92.5 percent (Colombia).
Most households in urban areas hold televisions, and one of the most popular shows in the capital city of Bogota is "Citycapsula" (Chu A1). Seven
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