Here is the synopsis of our sample research paper on Management of Information Systems; The Use of E-Commerce as a Business Solution. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper looks at an example where e-commerce systems and applications have been utilized in a strong alignment to a corporate strategy. The case used is British Airways. The paper examines the use and alignment of e-commerce within the organization. The bibliography cites 5 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEecomBAi.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
be a potential source for competitive advantages it may be argued that within many industries an absence of e-commerce or internet presence may be construed as a competitive disadvantage.
This i9s true for firms offering a physical good and for those offering services. The internet and e-commerce has transformed the airline industry, and in any industry where there
are traditionally low profit margins due to high overheads, changes within the way the flights are sold that have the potential of adding value for the firm are attractive. Looking
specifically at British Airways, and its desire to "be the undisputed leader in world travel" and the leadership strategy that is adopts with the aim of differentiating itself through service
levels, having shaken its poor image of the past, the internet may be argued as key and highly aligned with the firms overall strategy. British Airways was privatised in
1987, from this stage forward there has been a new group of stakeholders with a primary interest; the shareholders. This has helped drive the company forward and increase in terms
of efficiency. The internet is seen as a route of increasing the efficiency, and therefore the bottom line as well as increasing the level of exposure to costumers that the
company is able to achieve. British Airways undertook the internet strategy in an holistic manner. The strategy became apparent in the year 2000, at a time
when many airline companies had, at best, only a limited internet strategy. The company was not a first mover, as they where able to learn from the mistakes of others,
but they were an early adopter for the total package of interaction as well as using the site for only giving out information (BA, 2008).
...