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Essay / Research Paper Abstract
This 16-page paper is an example of a marketing plan for the fictitious Georgia Dog Ranch. Bibliography lists 7 sources.
Page Count:
16 pages (~225 words per page)
File: AS43_MTmrkgdogs.doc
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Unformatted sample text from the term paper:
advertising. Advertising, a part of promotion, is certainly an important part of an overall marketing plan, but before that plan can be put into place, a strategic analysis needs to
be undertaken to ensure that the marketing mix meets the reality of the audience. In this paper, weve been asked to develop a
marketing plan for an animal-related business. As no specific business was provided, weve opted to base this marketing plan around a fictitious boarding business, Georgia Dog Ranch, located about 25
miles southwest of Atlanta. Though there is no real Georgia Dog Ranch, there is a facility very much like the one described in this paper known as Lone Star Dog
Ranch in Anna, Texas, about 40 miles north of downtown Dallas. The purpose of this plan is to provide an example of
an environmental analysis and marketing plan for the organization. By following this plan, Georgia Dog Ranch can have a better understanding of the strategy it wants to use, and can
do a better job communicating its existence to the target market that might be interested in the organizations services. Overview Dogs are terrific
additions to most families. Theyre loyal, they give unconditional love and, if cared for correctly, can provide years of affection, entertainment and in some cases, protection, to a family. Its
safe to say that the popularity of dogs has grown, and that dogs, for many people are important parts of the family. However,
one issue that can be problematic (other than bad tearing, chewing and biting habits, which is for a different paper or report) is what to do with the dog if
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