Here is the synopsis of our sample research paper on Internet Marketing's Continued Evolvution. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
An 8 page paper discussing issues of
consumer behavior, promotion strategy and product positioning on the Internet as its use
continues to grow. With all that is uncertain about the evolution of Internet commerce and
the final path it will take as it continues to change, marketers can be certain that they will be
required less to guess what consumers are doing. Tracking and data mining software
increasingly will be in operation to give statistical reports about what consumers are doing
on the Internet and will give marketers a quantitative base from which to work.
Bibliography lists 7 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSintMktg00.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
by the Internet are estimated to be around $45 billion annually now, but the Internet only "took off" in terms of consumer e-commerce with the holiday shopping season of 1999.
By 2005, the consumer component on the Internet is expected to be worth more than $600 billion (Berman, 2000). Investors collective
love affair with anything ending in "dot com" generally is over. Today, businesses have to be on their way to profitability in the near term or have already arrived
in order to gain Wall Streets favor, and many of those successful now have determined that the surest route to follow is that of the old principles of consumer behavior
and other marketing principles. The Ever-changing Internet Environment In earlier days, marketers simply
went for the attention of everyone they could find, even practicing email spamming to get their messages to online consumers. Internet service providers (ISPs) now will block access of
those about which they have received only a few complaints, and of course it is not marketers intent to alienate those populations to which they are attempting to promote products
or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise.
One online reservations service was criticized by investment bankers for making a profit so early in its life, but there is a growing realization that evaluation of Internet businesses ultimately
will be accomplished in the same manner that any analyst assesses a business. Getting back to business basics is a primary goal for many of those that strayed, and
...