Sample Essay on:
International Business Questions; Motorola and Trinezza

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Essay / Research Paper Abstract

This 3 page paper answers questions on two case studies supplied by the student. The first looks at the cash systems used by Motorola to reduce exchange rate costs, the second looks Trinezza and the potential to expand internationally. The bibliography cites 3 sources.

Page Count:

3 pages (~225 words per page)

File: TS14_TEmottrin.rtf

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Unformatted sample text from the term paper:

with a minimal exposure to exchange rate costs. The centralized system managing the payments reduces a number of costs associated with this type of operation. There is the reduction of the value of foreign exchange rate transactions that take place, and the cost savings with the transaction ion fees and commissions as well as the reduction of the exchange rate risks from fluctuating currency values. Question 2 The relationship with Citibank is very important as the payment system which is the basis if the cash system is handled by Citibank. This is a task that needs a global information system to support it. For this to operate there needs to be close co-operation between the companies and the system need to be compatible, and the goals and vision regarding such as large system also need to be shared. Therefore, the relationship that Motorola has with Citibank has to support all of these aspects, without then the system will not be effective as it is the relationship that dictates the values and underpins the way it operates. Question 3 There are a number of factors that helped Motorola implement this, they included the commitment of the senior staff at an early stage, with both the system and its supporting IT infrastructure seen as a strategic advantage, meaning that resistance was low. The existence of a current backbone IT infrastructure had already been built it was a matter of extending the system rather than building a new one. Lastly implementation was gradually so flaws could be remedied before the full-scale rollout. Part 2 Question 1 The major elements of the SWOT analysis for Trinezza are the strength of the product, the weaknesses are brand identification, international experience, price, financial resources and production capacity, opportunities include foreign competition and ...

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