Sample Essay on:
Integration of Elements for Effective Marketing Communication

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Essay / Research Paper Abstract

10 pages in length. Just about everyone agrees that integrated marketing communications is a good thing. It tends to be intuitive that each piece of the marketing mix should work in unison, leveraging the other pieces' strengths and presenting a consistent set of benefits and images to the customer. A fully integrated program makes the best use of advertising, public relations, database marketing, direct response, sales promotion, as well as other communications vehicles. Bibliography lists 22 sources.

Page Count:

10 pages (~225 words per page)

File: D0_JGAefmkc.wps

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