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Essay / Research Paper Abstract
This 7 page paper provides a response to the following quote: “…the franchisor should ensure that all his staff understand the importance of the highest possible quality of franchisor-franchisee relations." This paper relates the importance of good communication and the development of corporate values. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: MH11_MHfranchis.doc
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Unformatted sample text from the term paper:
an existing business operation and the creation of an offshoot operation, requires a close scrutiny of written documentation and a positive perspective on the guidance that can be offered from
the existing business (franchisor). The relationship between a franchisee and a franchisor is a unique type of relationship that is different from most business operations or collaborations.
The relationship is based on a collaboration that requires a level of mutual interdependence and shared expectations that requires careful planning (Nieman and Barber 1998, 129). Nieman and Barber
(1998, 129) cited Mendelsohns (1992, 143) three essential principles of respect related to the franchisor/franchisee relationship, which are: 1. Respect by both participants for the essential principles that are
identified in the franchise system of marking, which link the two to a system of commonality; 2. Respect by the franchisee for the information that is provided by the franchisor,
which can include, but is not limited to achievements of the existing operations, guidance in the operation of the franchise, and practical experiences that should inform operations. While the
franchisee may question or challenge the perspectives of the franchisor, he must respect the "ownership of the name, system know-how and practical experiences upon which the franchise is based and
all that such ownership implies." 3. Respect on the part of the franchisor for the role and contributions that the franchisee can make to the operational unit as a whole
(Nieman and Barber 1998, 129). In correlation with this elements, it is necessary to take a step approach in the development of the relationship that reflects the coordination of efforts
and the ability to gain enough information about each aspect of the operations to successful integrate a franchise. There are specific roles that the franchisor and franchisee should
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