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Essay / Research Paper Abstract
This 19 page paper is a business plan for the opening of a new and unique gift service selling fruit bouquets, personalized cookies and candy cakes. The products, strategy, technology, source of competitive advantage and five years worth of financial projections are presented. The bibliography cites 7 sources.
Page Count:
19 pages (~225 words per page)
File: TS14_TEfoodplan.rtf
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Unformatted sample text from the term paper:
reduce spending, and as such gifts may be one area where that spending may be constrained, as it is not an essential item. For centuries people have given food as
a gift, the idea behind this new start up business is to provide a new and unique gift service for the GGC area. The service will provide a range of
food based gifts including fruit bouquets, candy cakes and personalized cookies operating under the name Food for Thought. The business model will be based on a clicks and mortar
model, with sales made through the internet for delivery on either the same day or a specified day, as well selling the products from a shop, which will also be
used as the preparation area for the deliveries. The firm will also take order overs the telephone. Some preparation will take place in view of shop visitors as an additional
form of differentiation. The business will target a range of markets, including cooperate gift giving as well as the consumer market, providing a highly differentiated gift service suitable for all
occasions, all ages and for both men and women. There will be products across a range of price points to satisfy different needs, The firm is highly viable; the
initial start up capital required is 450,000, with a break even point at the end of year two. In terms of profit the firm will make a profit from the
second quarter, and a profit of 448,000 expected for the first shop in the send and subsequent years. The plan allows for expansion with a second shop in year three,
which will also have a similar break even point. The attractive nature for this business for an investor and an entrepreneur is the potential profit, in a product that is
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