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Essay / Research Paper Abstract
A 5 page research paper that explores the latest findings on the connection between childhood obesity and food advertising aimed at children. The writer discusses the 2006 study report from the Kaiser Family Foundation on this topic, as well as the example set by Canadian legislation on this issue. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_khadkid.rtf
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Unformatted sample text from the term paper:
that feature foods that are "high in sugar, fat, salt and calories" (Linn 367). The stance of the advertising industry is that it is the responsibility of parents to monitor
and control their childrens food choices (Linn 367). While children have been the targets for marketing ploys since the beginnings of mass marketing, the "intensity and frequency" of todays advertising
blitz aimed at children is considered to be "unprecedented" (Linn 367). Children today under the age of 18 spend roughly 40 hours a week engaged with some sort
of media, which includes "television, films, video, computer games, radio and print materials," the vast majority of which is commercially driven (Linn 367). Television, however, remains the primary electronic medium
to which children are exposed. Studies show that children are often alone when they watch TV, which means that there is no adult input to help them decode the
marketing messages that are part of this medium (Linn 367). Research shows that 32 percent of children aged 2 to 7 watch TV in their rooms, as do 65 percent
of children ages 8 to 18 (Linn 367). A study released in June 2006 by the Kaiser Family Foundation found that 85 percent of all top food name-brands that
target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored with Chester the Cheetah TV commercials can sign up
to be one of Chesters "cheesy secret agents" on the company web site (Cowdrey 19). The Kaiser study show that these corporate-sponsored sites primarily market food and beverages that are
"high in calories, fat and sugar" to young consumers, 9 million of which between the ages of 6 and 19 are overweight and, therefore, at a greater risk for heart
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