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Essay / Research Paper Abstract
A 20 page business plan that builds
and expands on the 10-page version with additional information. Sweetwater Sweets is a
confectioner establishment that has been in business for 26 years. Its present owners have
maintained the business in a manner consistent with sound and standard practices but have
reached retirement age and wish to dispose of the store. It carries a reputation of being
dependable, reliable and offering midrange candies that are midway on a continuum
between luxury designer chocolates and packaged mass-produced goods. This plan takes
Sweetwater Sweets through its next generation of existence. The new owners envision
expansion of the current location, operating kiosks in other local malls in the holiday
season, targeting corporate clients and taking advantage of the opportunities offered by
e-commerce. Bibliography lists 10 sources.
20 pages (~225 words per page)
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