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Environmental Analysis: Nortel

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This 3 page paper discusses major changes that are likely to happen in the industry, operating and remote environments in the next ten years, how they will affect Nortel Government Solutions, Inc., and what Nortel's long-term objectives should be, based on these changes. Bibliography lists 3 sources.

Page Count:

3 pages (~225 words per page)

File: D0_HVNortel.rtf

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major changes that are likely to happen in these environments in the next ten years, how they will affect Nortel Government Solutions, Inc., and what Nortels long-term objectives should be, based on these changes. Discussion First, lets see what is meant by these various environments. The remote environment "comprises five factors that are not influenced by a single firm. The main factors are: economic, social, political, technological, and ecological" (Incitti and Shaw, 1995). These factors are often found in SWOT and other analyses of business practices, and must be considered by the firm when working with the market" (Incitti and Shaw, 1995). The industry environment "is made up of the entry barriers, supplier power, buyer power, substitute availability, and competitive rivalry" (Incitti and Shaw, 1995). These "contending forces are of the greatest importance to the firm in strategy formulation" (Incitti and Shaw, 1995). Finally, lets look at the operating environment, which "is also called the competitive or task environment. This sector of the external environment deals closely with competitors, creditors, customers, labor, and suppliers" (Incitti and Shaw, 1995). How will these environments affect Nortel? Nortel is an IT company that supplies a great many high-tech products and services to the government. Lets take a look at just one of their products so we know what were dealing with. A look at their web site reveals the same type of jargon that plagues the entire IT industry; for instance, a description of a product they call their "Contact Center" says "Nortels comprehensive Contact Center solutions create versatile, end-to-end customer contact centers that deliver complete, seamless customer experiences. Companies can start modestly with a single center or ambitiously with a global, multimedia center with thousands of representatives" (Contact center portfolio, 2006). (Yes, but what do you DO?) Clicking on ...

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