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Essay / Research Paper Abstract
This 3-page paper discusses how a business can enter China and what things to watch out for. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: AS43_MTentechin.rtf
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Unformatted sample text from the term paper:
growing demand for goods. Furthermore, China is eager to have investment in its country. Despite all of these positives, a company doesnt
just enter China expecting to do business. Though China is certainly eager and though the market is there, it takes knowledge of the system and how the country works to
be successful. Entering this country requires an understanding of how the countrys system works. Boyle and Winter (2010) comment that the typical
methods of due diligence that might be used when it comes to entering a Western market simply wont work in China. They note that, for one thing, the documented information
that is available is likely to be distorted. Furthermore, the authors point out that China is a "market fraught with pitfalls and cultural nuances with which Westerners may not be
familiar" (p. 55). Meeting up with a Chinese businessman alone is an education in itself, as China prides itself on hierarchy, relationships and saving face whenever possible.
Furthermore, anyone attempting to enter the lucrative "mid-market" needs to keep a few things in mind; one of which is that foreign competition will be
going up against low-cost Chinese rivals which are sponsored by the state (Gebauer et al, 2009). Other methods suggested include lowing costs dramatically, expanding market coverage, streamlining distribution channels and
driving industry consolidation (Williamson and Zeng, 2004). But another question arises as to whether entry into China should be via foreign direct investment
(FDI) or joint venture. There are two sides to this; those supporting FDI point out that China seems to be very friendly to direct investment and wholly owned subsidiaries. The
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